Welcome

We are proud to present this Benelux Expansion report to you, specially developed for companies in the Benelux that want to expand to the US. 

With a population of 330 million and an impressive GDP of US$28 trillion, the United States offers unprecedented opportunities for entrepreneurial Benelux companies. As the world's largest economy and a major non-European trading partner, the US offers a promising market, but operating successfully requires more than ambition. This market requires insight into local market dynamics, legal frameworks, and cultural differences, so that companies can start their adventure well prepared. With this report we give you the opportunity to learn from Benelux based companies that were willing to share the experience that they gained from entering and operating in the US market.

The COVID-19 pandemic fundamentally changed the rules of the game, forcing companies to rethink traditional strategies for expansion. This shift in how business is conducted has reshaped how companies approach U.S. market entry, highlighting the importance of adaptability and innovation in navigating the post-COVID business environment.

At the time of writing, we just learned that Donald Trump will take over the presidency from Joe Biden in January of 2025. From Trump's first term we learned from companies through interviews that it became (even) more important and advantageous for European companies to have a local presence in the US if they want to optimize the US market potential. And since the US market is too big to ignore for companies that want to expand internationally, this report is now even more relevant than before.

Our sincere thanks go out to all the partners who contributed to this valuable project. In particular, we would like to thank BelCham and the Luxembourg Trade Office for their efforts. Through this partnership, we emphasize our joint commitment to support Benelux companies in their expansion into the United States.

We also thank Julie Janssens who created the questionnaires, held the interviews and analysed the data that lead to this report.

We hope this report helps you take your steps with confidence in this promising market.

Sincerely,

Jacob Willemsen

President, TABS Inc.